FIRESIDE-CHAT
The most consequential AI transformation happening in the music industry right now is not the one making headlines. It is not the AI-generated track or the synthetic voice. It is the quiet, powerful redesign of the infrastructure that holds the entire business together: contracts, rights management, negotiations, approvals, and the operational workflows that determine how fast and how well the industry actually functions. In this fireside conversation, Mariia, a music lawyer, entrepreneur, and founder, draws on fifteen years of legal and business experience to explore what becomes possible when the industry's invisible machinery gets smarter. How is AI augmenting the expertise of lawyers, business affairs teams, and rights managers rather than replacing them?
Where is it already reducing the friction that slows deals, delays releases, and costs everyone in the chain time and money? And what does the music business look like operationally in five years, when the tools available today are fully embedded in how decisions get made? A practical, forward-looking conversation for anyone who has ever wondered why the music industry moves so slowly and wants to understand exactly what is changing that.