The hunger to own music in a form you can hold, display, and pass on has never gone away.

Now, a new generation of physical formats is arriving to meet it with creativity the industry hasn't seen since the vinyl revival. NFC-enabled cards that unlock exclusive content, limited-edition collectibles that blur the line between music release and art object, spatial audio devices that make listening a deliberate and immersive ritual, custom-made effect paddles that enable fans to create a band's distinctive sound; the formats emerging right now are as varied as the fan communities embracing them.

This session brings together the designers, labels, artists, and tech innovators behind the most exciting physical music products in the market to explore what is resonating, why fans are willing to invest in tangible music experiences even as streaming dominates their daily listening, and how artists and rights holders can build physical releases into a meaningful revenue and fan engagement strategy. In a world of infinite digital abundance, the object that earns a place on someone's shelf has never been more powerful.