Anna Gruszka is Head of Music at Songmate, with 15+ years’ experience building music, content and partnership strategies across platforms including YouTube, TikTok and Twitch.

She has spent her career at the cutting edge of new platforms, building music and artist strategies from scratch, helping artists and their teams understand new audiences, and finding smarter ways to turn attention into fandom, connection and revenue.

From helping shape TikTok’s music ecosystem to exploring the potential of live and creator culture at Twitch, Anna’s focus has always been the same: how can new technology create better opportunities for artists and their fans?

She works across music, gaming, culture and the creator economy.