Florian von Hoyer is Chief Growth Officer at AIxchange and COO of Swiss music company Musikvertrieb AG. After starting his creative journey as a musician, composer and producer, Florian has spent more than 25 years on the business side of the music industry, building companies, partnerships and collective structures at the intersection of creativity, business and technology.

Throughout his career, Florian has focused on creating systems that allow different stakeholders to collaborate and generate sustainable value. Over the past five years, this has increasingly included questions around rights, attribution and the infrastructure needed for a rapidly evolving and constantly changing music ecosystem. He has served as COO of GEMA-owned MusicHub and as Project Coordinator of BELEM, the EU-funded multinational project aiming to establish synchronised lyrics and lyric subtitles across music platforms.

At AIxchange, Florian works on building the partnerships and ecosystem needed for a functioning market between human creators, rightsholders and generative AI. This includes licensed training data, AI detection, and the advanced, holistic attribution methodology Creative Weight Attribution™ (CWA) – developing practical ways to identify the contribution of human-created works to AI systems and translate that contribution into recognition and remuneration for creators and rightsholders.