Kelli is a commercial music licensing expert with over 12 years' experience across publishing, technology and entertainment.

Most recently VP of Licensing at Recognition Music Group (formerly Hipgnosis Songs Management), Kelli led commercial licensing strategy for one of the industry's most high-profile song catalogues, working at the intersection of traditional sync and newer more unusual licensing demands now reshaping the market. Earlier, as Commercial Music Licensing Manager, EMEA Lead at TikTok/ByteDance, she operated at the centre of this shift firsthand: managing music licensing at platform scale, where sheer volume and creator demand forced new thinking about how music gets cleared, priced and monetised outside traditional deal structures. At Sky UK she managed music licensing for a major broadcast entertainment business, and at Kobalt Music Group she led creative marketing and clearance for Spain, Portugal and the Netherlands, working closely with songwriters, catalogues and brands on sync placements.

She now runs Slade Music Services, a commercial licensing consultancy helping catalogue and rights holders build the infrastructure and pricing strategy needed to capture value from micro-licensing — from metadata and clearance workflows to volume-based pricing models that protect catalogue worth while meeting creators where they are. Her focus is on the practical points around frictionless sync - what rights holders and platforms alike need to get right to turn micro-licensing from a relatively untapped opportunity into a successful revenue stream.