Sini Tiainen is responsible for playlisting, music programming and label relations in the Nordic countries for Qobuz, the French Hi-Res music streaming and download platform.

With an extensive career in the music industry, she has worked as a Music Editor for streaming services Nokia MixRadio and YouTube Music in London, and as Communications and Promotion Manager for Universal Music, MTV, and Flow Festival.

Sini serves on the juries of Emma Gaala (Finnish Grammys) and Finland’s Indie Awards and was a nominee for Cornerstone of the Year at the 2025 Music x Media conference Industry Awards.