I operate at the intersection of music, media, technology and commercial rights.

For more than 25 years, I have worked across the music industry, digital media, creator ecosystems and brand transformation—building businesses, developing commercial frameworks and helping organizations adapt to changing consumer behavior and distribution models.

My career started in the music business in the late 1990s, working with artists, producers, songwriters, publishers and rights holders long before social platforms became the dominant form of media distribution. Over the years, I expanded into digital advertising, content monetization, social media and technology-driven business models.

Since 2018, I have founded and scaled multiple ventures across programmatic media, creator monetization, digital marketing and social-first communication. Alongside entrepreneurial activities, I have advised corporations, financial institutions, public organizations and consumer brands on media strategy, audience development and cultural relevance.

Today my work increasingly focuses on the future of commercial content ecosystems, particularly the evolving relationship between intellectual property, music rights, creator economies and platform-based distribution.

I am especially interested in how licensing, rights management and commercial infrastructure must evolve to support original creativity in an AI-driven and social-first media landscape.

Areas of focus:

• Music Rights & Licensing

• Creator Economy

• Media & Platform Strategy

• Intellectual Property & Commercial Frameworks

• Social-First Transformation

• Digital Monetization

• Business Development & Venture Building