Tomas Luyke is Director of Marketing Technology & Innovation at Nettwerk Music Group, the independent label behind artists like Angus & Julia Stone, SYML, Passenger and LEISURE. He bridges technology with artist strategy and leads the label’s AI and innovation initiatives.

Before joining Nettwerk, Tomas held roles at various independent and major labels, most recently as Head of Artist & Label Services at Warner Music Benelux. Across these positions, he supported global artists and labels in developing campaigns spanning frontline, catalog, and digital strategy. This cross-label experience gives him a unique perspective on how major and independent ecosystems can coexist and how technology is transforming both.

Tomas also contributes to Music Tech Netherlands, connecting the country’s music and tech communities. His current focus is the applied use of AI across marketing operations, audience development, and strategic planning, alongside internal AI enablement and training, helping teams build fluency through workflows and real campaign use cases. He advocates for a future where digital intelligence supports stronger decision-making and frees up more space for human creativity.