Entrepreneur in the music and technology industries, specializing in direct-to-fan sales.

A graduate of Négocia Paris, he began his career within Yannick Noah’s professional circle, where he developed the artist’s merchandising offering while simultaneously managing the career of Belgian band Suarez independently and on his own behalf (Universal Music Group).

He then joined Sony Music Entertainment as a Project Manager, working with artists such as La Fouine, Kyo, Pascal Obispo and Ycare.

In 2014, he co-founded Pulp Peak, a company specializing in the design and distribution of artists’ merchandise at live events. The company now has around 15 employees and works with major industry players including Sony Music, Warner Music, Believe, Play Two (TF1 Group), M6 Music Label, Because Music, Live Nation, Lagardère Live, Red Bull and the Zénith de Paris.

In 2019, he invested in the organization of Battle Pro, a leading international breaking event, now an Olympic discipline, before exiting the investment in 2023.

During the Covid-19 pandemic, he joined ESSEC Business School to strengthen his management and business expertise, and obtained a Master’s degree in Management and Organizational Management in 2023 (French state-recognized RNCP qualification).

Passionate about innovation, he co-founded Yaarz, a SaaS platform dedicated to digitizing merchandise sales at live events. Launched in early 2024 after two years of development, the platform quickly demonstrated strong product-market traction. He subsequently led a €1 million fundraising process to accelerate its growth.

He leads the company’s strategic vision, product development, growth and marketing, while building and managing high-performing teams and overseeing the company’s P&L.