The global games market dwarfs recorded music and music's most exciting, untapped frontier. Forward-thinking artists, rights holders, and music supervisors are already discovering what happens when sync stops being an afterthought and becomes a strategy: deeper fan engagement, significant new revenue, and cultural reach that no playlist algorithm can replicate.

This session explores the full spectrum of opportunity; from adaptive audio and in-game performance rights to artist integrations and branded virtual experiences, and brings together the game developers, music supervisors, and rights innovators who are actively building the bridges between these two industries. The question is no longer whether games are a serious music revenue channel. It is how quickly the rest of the industry gets in the room.