MuSiC FrOnTieRs 2025
Brandon Kirby
Founder | SongShift

Brandon Kirby has spent the last decade building and facilitating
professional development program, blending the rigour of education with the speed of the creative industries. His career spans the full learner lifecycle, with leadership roles at the International
Baccalaureate and Rotterdam School of Management, Erasmus
University.
As a former label founder, DJ, and agency owner, Brandon brings an informed creative edge to his sessions that mixies deep strategy with real - world instinct. He’s led workshops in over 50 countries, but his approach stays grounded: listen to the room, observe the signals, and deliver what the audience actually needs.
Brandon is the founder of SongShift, where he helps music and
creative teams grow their leadership chops without losing their
creative soul.