Blessing Manafa

Blessing Manafa is a passionate and driven data analyst with a deep interest in the music business, marketing, and strategic partnerships.

With over eight years of experience, she combines strategy, marketing campaigns, partnerships, and regional market expertise with the power of data analytics—helping organizations make informed decisions that not only meet, but often surpass, their business goals.

A statistics major by training, Blessing views today’s music industry as a truly digital business, with streaming as a central revenue driver. Her strength lies in extracting actionable business intelligence—growing existing revenue streams, creating new ones, and optimizing them into metrics that guide future strategies.

Her career began in digital strategy at one of Nigeria’s largest radio broadcast companies. She later moved into music marketing at emPawa Africa, where she served as Marketing Lead for the continent. From there, she became Digital Services & Partner Manager for West Africa at Sony Music.

Today, as of March 2025, Blessing serves as the Head of Label Services for West Africa at ONErpm—driving growth, building partnerships, and shaping the future of music in the region.