PANEL

Hacking the Hype: Smarter Music Marketing Today

In our fragmented attention economy, music marketing demands more than just catchy hooks and social media posts.

From trend discovery and micro-targeted campaigns to niche community building, our expert panelists discuss how to cut through the noise in an oversaturated landscape.


FRIDAY, SEPTEMBER 5, 2025

Start: 11.35 Am

MUSIC FRONTIERS STAGE

SPEAKER

Dominik Lacziko Succhiatti, Speaker Music Frontiers 2025, Sept in Berlin

DOMINIK LACZIKO SUCCHIATTI


CEO

Brainchild

Peggy Adamu Sony Music Speaker Music Frontiers 2025, Sept in Berlin

PEGGY

ADAMU


Head of Engagement Marketing

Sony Music Germany



Alison Lamb, Speaker Music Frontiers 2025, Sept in Berlin

ALISON

LAMB


Founder

Project Allies

MODERATOR

Estella Reed, Speaker Music Frontiers 2025, Sept in Berlin

ESTELLA

REED


Co-Founder

AI IN MEDIA INSTITUTE



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