How to not do a Music Startup

This session breaks it down: chasing problems that don’t exist, unclear monetization, weak storytelling, the wrong teams, or ignoring the audience.

Jakob Wredstrøm and Taj A Khan will also look at music-specific traps; overreliance on grants, licensing and branding gaps, AI hype, shaky networks, small markets, and reinventing what’s already been done.

A straight-talk guide on what not to do if you want your music startup to survive.