Sync or Swim: Creative Music Supervision in the Age of Innovation

From indie gems to blockbuster campaigns, the right song can elevate a scene, define a brand, or spark a viral moment. But behind every perfect sync lies a high-stakes dance between creativity, rights, budgets, and now AI, data, and automation.

In this session, we dive into the evolving world of music licensing and supervision, where innovation is transforming how music is discovered, cleared, and placed.