Agentic AI promises more than faster research or better text generation. It can support workflows autonomously and take over specific operational tasks. But where does this actually create value in the music industry?

Using concrete examples from rights management, music companies and the live sector, the panel will discuss which processes are suitable for agentic systems, where human judgment remains essential, and which data, interfaces and standards are required. The emerging Agentic Music Network by RBX GmbH (Reeperbahn Festival) will serve as one practical point of reference in a broader discussion about what shared and trusted infrastructure could look like, particularly for small and medium-sized music businesses.

A discussion about the next stage of AI adoption in the music industry and the conditions the sector itself needs to create for it to work.