Christine Osazuwa booked her first show at 15 and spent much of her adolescence deeply entrenched in the music industry, from running street teams to booking shows and producing a music documentary. She went on to earn an undergraduate degree in Music Business, followed by an MBA in Marketing and a master’s in Data Science, building a career at the intersection of music, technology, and business.

Originally from Baltimore and now based in London, Christine spent two years in Stockholm as Head of Data & Insights at Universal Music Sweden before joining Warner Music Group as Global Marketing Director for Data & Insights. There, she helped shape global artist priorities and data-led marketing strategies across international teams. She later curated fan- and artist-centric live music and travel experiences as Strategy Director at Pollen, and most recently served as Chief Strategy Officer at ticketing and events startup Shoobs, leading marketing and brand partnerships.

Christine is the founder of Measure of Music, a global community, conference, and hackathon designed to introduce music and data to industry newcomers and enthusiasts while centering underrepresented voices. Now in its sixth year, Measure of Music has brought together more than 6,000 participants from over 95 countries to learn, collaborate, and build hands-on, data-driven music projects.

A sought-after consultant and speaker, Christine currently plays a key role on the artist management team of neoclassical composer Evgeny Grinko, leading digital strategy, analytics, marketing, and audience development initiatives. She also advises and mentors startups through the BPI’s Grow Music Programme and sits on the boards of The LIVE Association, Indie Venue Week, and Keychange US.