2 DAYS FULL OF KNOWLEDGE TRANSFER AND NEW CONNCETIONS

The Program of Music Frontiers

WHAT TO EXPECT

MUSIC FRONTIERS is a boundary-breaking gathering where innovation meets new visions to redefine the future of music and its industry.

This isn’t just a usual music conference; it’s a fusion of disciplines, ideas, and people who are passionate about pushing the limits of creativity, music and its value chain.

Trailblazers from across the music world and beyond come together to explore what’s next. From cutting-edge tech to radical artistic visions, to new business models, every conversation is focused on shaping what tomorrow's music landscape could look like.

The program is designed to spark curiosity and fuel transformation, featuring a vibrant mix of formats that keep things fresh, interactive, and inspiring. You’ll hear from some of the sharpest minds - visionary artists, boundary-pushing creatives, tech disruptors, cultural thinkers, and seasoned pros - all bringing their unique perspectives and groundbreaking and visionary ideas to the table.

Get ready to be challenged, inspired, and energized by amazing people who are rethinking the way we create, produce, distribute, market, perceive and consume music.

MUSIC FRONTIERS is where the future of the music ecosystem gets shaped - don’t just witness it, be part of it.

PROGRAM

ToPiCs & SessiOnS - DAY 1

ICON Music Frontiers Berlin Music Tech Conference, September 2025

MUSIC FRONTIERS STAGE

Fresh Spins on Music and its Industry

KEYNOTE

Fan Engagement in 2025

Thursday, September 4

11.35 - 12.05 | Music Frontiers Stage

PANEL

Fans to Fuel:

Building Music-Driven Communities

Thursday, September 4

12.10 - 13.10 | Music Frontiers Stage

PANEL

Beyond the Royalty Check: Creative Capital for Artists

Thursday, September 4

14.00 - 15.00 | Music Frontiers Stage

PANEL

Play Me Differently: The Rise of Adaptive Music and interactive sonic experiences

Thursday, September 4

15.05 - 16.05 | Music Frontiers Stage

PANEL

Voices Amplified: Driving Equality in the Music Industry

Thursday, September 4

16.10 - 17.10 | Music Frontiers Stage

PANEL

Beyond the Pill: The Neural Power of Music

Thursday, September 4

17.15 - 18.15 | Music Frontiers Stage

Music Frontiers AI brain light bulb Icon, Berlin Music Tech Conference, September 2025

AI FRONTIERS STAGE

AI's Role In Music And Its Value Chain

OPENING SESSION

FROM NOISE TO NOW: Music’s Past, Present & Future

A conversation with Jacques Attali

Forty years ago, in Noise -The Political Economy of Music, Jacques Attali predicted a world where music would break free from fixed formats, creation would be in everyone’s hands, and sound would forecast social change.

In a rare appearance, Mr. Attali will join Sarah Davis (Downtown Publishing), Cliff Fluet (Eleven Advisory), Martin Clancy (AI:OK) and other voices to trace music’s evolution - from ancient traditions to AI, from vinyl to viral.

Together, they’ll explore shifting economics, the cultural power of music, and the technologies transforming how it’s created, shared, and experienced.

This isn’t just an opening session, it’s the spark that will set the tone for all of MUSIC FRONTIERS.

Expect bold ideas, provocative questions, and a glimpse into the future of sound from one of the most visionary writers and economist of our times


Thursday, September 4

10.30 - 11.30 | AI Frontiers Stage

PANEL

Training the Machine: Licensing Music for AI

Thursday, September 4

11.35 - 12.35 | AI Frontiers Stage

FIRESIDE-CHAT

AI:OK - BuildinG Trust In Creative Ai

Thursday, September 4

12.40 - 13.20 | AI Frontiers Stage

PANEL

Invisible Artefacts: Using AI to Detect Copyright Infringement in Songs and Training Data

Thursday, September 4

14.25 - 15.25 | AI Frontiers Stage

PANEL

Assistive AI as Creative Partner in Music Production

Thursday, September 4

15.30 - 16.30 | AI Frontiers Stage

KEYNOTE

Automating Empathy - Can Machines Replace Artistic Performers?

Thursday, September 4

16.35 - 17.05 | AI Frontiers Stage

PANEL

From Muse to Machine: How AI is Changing Music Creation

Thursday, September 4

17.10 - 18.10 | AI Frontiers Stage


ToPiCs & SessiOnS - DAY 2

ICON Music Frontiers Berlin Music Tech Conference, September 2025

MUSIC FRONTIERS STAGE

Fresh Spins on Music and its Industry

PANEL

Reinventing the Stage: Innovation in Live Music

Friday, September 5

10.30 - 11.30 | Music Frontiers Stage

PANEL

Hacking the Hype: Smarter Music Marketing Today

Friday, September 5

11.35 - 12.35 | Music Frontiers Stage

KEYNOTE

The Past Is Not A Quiet Place: Finding Inspiration In Obsolete Gear And Lost Techniques

Friday, September 5

13.40 - 14.10 | Music Frontiers Stage

PANEL

Tuned to the Future: Innovation in Music Streaming

Friday, September 5

14.15 - 15.15 | Music Frontiers Stage

PANEL

Sync or Swim: Creative Music Supervision in the Age of Innovation

Friday, September 5

15.20 - 16.20 | Music Frontiers Stage

KEYNOTE

How to not do a Music Startup

Friday, September 5

16.35 - 17.05 | Music Frontiers Stage

PANEL

Backstage Capital:
Who’s Funding
Music Innovation

Friday, September 5

17.10 - 18.10 | Music Frontiers Stage

Music Frontiers AI brain light bulb Icon, Berlin Music Tech Conference, September 2025

AI FRONTIERS STAGE

AI's Role In Music And Its Value Chain

KEYNOTE

The End Of Human Music? 
Guiding AI development towards better outcomes for creatives

Friday, September 5

10.30 - 11.00 | AI Frontiers Stage

PANEL

Label 3.0: How AI is Reshaping A&R, Marketing & Strategy

Friday, September 5

11.05 - 12.05 | AI Frontiers Stage

PANEL

Publishing 2.0: How AI is Streamlining Rights, Royalties, and Creative Matching in Music Publishing

Friday, September 5

12.10 - 13.10 | AI Frontiers Stage

PANEL

Vocal Clones & Digital Doubles: Navigating the AI Voice Era

Friday, September 5

14.00 - 15.00 | AI Frontiers Stage

PANEL

AI and the Metadata Crisis: Fixing the Foundations of Music Rights

Friday, September 5

15.05 - 16.05 | AI Frontiers Stage

PANEL

Smart Stages: How AI is Revolutionizing Live Music From Tour Routing to Live Performances

Friday, September 5

16.10 - 17.10 | AI Frontiers Stage

PANEL

Building the AI Music Toolbox:
Agents, APIs, and DIY Kits

Friday, September 5

17.15 - 18.15 | AI Frontiers Stage


3 STaGEs

WitH A ThoUGhTfullY CuRaTEd PrOgRaM To GaIN UnParalEllEd INsIGhTs, GEt InSpirEd anD PrEPArE FOr ThE FuTurE MuSic EcOSySTEm.

MuSiC FrOnTieRs

StAgE

Radical ideas and fresh spins on music and its industry.

Ai FrOnTieRs

StAgE

AI's role in music and the its impact on the music value chain.

InnOvaTiOn ShOwcAsE

StAgE

A live arena for novel solutions and transformative music tech tools.

EnJOy A VARIETy Of FOrMATS

LEARN - DISCOVER - EXPERIENCE - CONNECT

Keynote talk Marlen Hüllbrock
Keynotes &
Lightning Talks

Look forward to inspiring presentations from leading voices in music, technology, research, innovation, and the wider creative industries. These sessions are designed to spark fresh ideas, challenge perspectives, and showcase bold visions shaping the future of the music ecosystem.

Fireside Chat and panel
Fireside Chats &
Panel Discussions

Expect lively and thought-provoking Fireside Chats and Panel Discussions featuring leading experts from across the music and tech landscapes. These sessions dive deep into pressing topics, offering diverse perspectives, real-world insights, and bold ideas for the future.

Jakob gruhl Presents Mazetools
Innovation
Showcases

Experience cutting-edge showcases from pioneering startups presenting bold ideas and transformative music tech solutions. These presentations highlight the forefront of innovation, offering fresh perspectives and breakthrough projects that have the potential to shape the industry.

laughing conference participants
Networking
Areas

We provide dedicated networking areas designed to foster spontaneous conversations, meaningful connections, and collaborative opportunities. These vibrant spaces bring together artists, technologists, and industry leaders in an open, creative environment.

Human beat machine installation
Experience
Playground

Dive into the Experience Playground, where interactive installations invite you to explore the creative power of emerging technologies. These hands-on showcases blur the lines between art, sound, and innovation - offering a glimpse into how we will experience music in the future.

Wall of Opportunities 2
Wall of
Opportunities

Leave a note on the Wall of Opportunities - an huge board where you can discover fresh talent, explore job openings, or share exciting career prospects. It’s an opportunity for collaboration, recruitment, and building the projects for the future of music together.


PURCHASE

YOUR TICKET

Be part of MUSIC FRONTIERS and get prepared for the next evolution of the music ecosystem.

Grab your ticket to connect with visionary artists, pioneering entrepreneurs, smart researchers and forward-thinking music industry professionals.

This is not your usual music conference. It's a gathering of bright minds from various disciplines who are shaping the future of music.


Gain unparalleled insights and inspire your own visionary journey. Be part of the community!


Act fast – Tickets are limited.

2-Day Pass

ONly 119 Euro

Free Drinks throughout the event included

PROGRAM

MUSIC FRONTIERS STAGE

Fresh Spins on Music and its Industry

The music business is being reshaped by new models, evolving fan behaviors, and breakthrough tech solutions.

The sessions on this stage are designed for forward-thinking professionals looking to stay ahead of the curve and lead this change.

Our speakers will discuss a variety of topics across the music ecosystem, spotlighting new approaches, strategies, and innovations transforming the business of music.

Explore what’s next!

ToPiCs & SessiOnS - DAY 1

KEYNOTE

Fan Engagement in 2025

A keynote from Darren Hemmings, Managing Director of Motive Unknown.

Description will be added soon.

Thursday, September 4

11.35 - 12.05 | Music Frontiers Stage

PANEL

Fans to Fuel:

Building Music-Driven Communities

Dive into the power of micro-communities and how fandoms are reshaping the music business from the inside out.

Learn how artists can create engaging and direct relationships with their fans, and turn superfans into superfuel-driving revenue, reach, and real connections.

Thursday, September 4

12.10 - 13.10 | Music Frontiers Stage

PANEL

Beyond the Royalty Check: Creative Capital for Artists

Sustaining a living from music has become a real challenge. Streaming payouts are slim, advances come with strings attached, and traditional revenue streams no longer offer sustainable support, but a new era of artist financing is taking shape.

We’ll explore innovative funding models for artists to build and sustain their careers.

Thursday, September 4

14.00 - 15.00 | Music Frontiers Stage

PANEL

Play Me Differently: The Rise of Adaptive Music and interactive sonic experiences

What if songs changed based on your mood or movement? Explore how tech can turn music into a two-way experience.

Discover how interactive music that changes in real-time is unlocking new creative frontiers in games, fitness, wellness and other fields of application and what this means for creators.

Thursday, September 4

15.05 - 16.05 | Music Frontiers Stage

PANEL

Voices Amplified: Driving Equality in the Music Industry

Despite progress, the music business still faces deep-rooted inequalities across gender, race, and representation.

This session brings together changemakers, activists, and bold ideas to explore how we can build a more equitable industry. From access to recognition and leadership to diverse lineups, and everything in between.

Thursday, September 4

16.10 - 17.10 | Music Frontiers Stage

PANEL

Beyond the Pill: The Neural Power of Music

This session explores how music is emerging as a powerful therapeutic tool, transforming treatment for pain, anxiety, trauma, and more.

Hear from entrepreneurs and innovators at the intersection of neuroscience, sound design, and healthcare as they redefine wellness and mental health through music and sound.

Thursday, September 4

17.15 - 18.15 | Music Frontiers Stage


ToPiCs & SessiOnS - DAY 2

PANEL

Reinventing the Stage: Innovation in Live Music

This session dives into the innovative tools, creative formats, and forward-thinking strategies redefining how live shows are imagined, produced, and experienced, onstage and beyond.

Friday, September 5

10.30 - 11.30 | Music Frontiers Stage

PANEL

Hacking the Hype: Smarter Music Marketing Today

In our fragmented attention economy, music marketing demands more than just catchy hooks and social media posts.

From trend discovery and micro-targeted campaigns to niche community building, our expert panelists discuss how to cut through the noise in an oversaturated landscape.

Friday, September 5

11.35 - 12.35 | Music Frontiers Stage

KEYNOTE

TBA

Description will follow.


Friday, September 5

13.40 - 14.20 | Music Frontiers Stage

PANEL

Tuned to the Future: Innovation in Music Streaming

As music and video streaming continues to dominate how we listen and consume music, the next wave of innovation is reshaping everything from user experience to artist payouts, discovery, interactivity and quality.

Live or on demand. In this session, we explore new ideas redefining digital streaming for both creators and consumers.

Friday, September 5

14.15 - 15.15 | Music Frontiers Stage

PANEL

Sync or Swim: Creative Music Supervision in the Age of Innovation

From indie gems to blockbuster campaigns, the right song can elevate a scene, define a brand, or spark a viral moment. But behind every perfect sync lies a high-stakes dance between creativity, rights, budgets, and now AI, data, and automation.

In this session, we dive into the evolving world of music licensing and supervision, where innovation is transforming how music is discovered, cleared, and placed.

Friday, September 5

15.20 - 16.20 | Music Frontiers Stage

KEYNOTE

How to not do a Music Startup

Description will follow.


Friday, September 5

16.35 - 17.05 | Music Frontiers Stage

PANEL

Backstage Capital: Who’s Funding Music Innovation

This session brings together investors from diverse backgrounds to explore the challenges, strategies, and emerging opportunities in music innovation.

Get insider insights from visionaries in the investment world who are funding the future of music on what makes a music tech startup fundable and where the smart money is heading next.

Friday, September 5

17.10 - 18.10 | Music Frontiers Stage


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