PROGRAM
MUSIC FRONTIERS STAGE
Fresh Spins on Music and its Industry
The music business is being reshaped by new models, evolving fan behaviors, and breakthrough tech solutions.
The sessions on this stage are designed for forward-thinking professionals looking to stay ahead of the curve and lead this change.
Our speakers will discuss a variety of topics across the music ecosystem, spotlighting new approaches, strategies, and innovations transforming the business of music.
Explore what’s next!
MaStErS Of CErEmOnY
EmIKo GejIn
Berlin Club Commision, berlinsidestories
YoLanDa RoThEr
The impact company
ToPiCs & SessiOnS - DAY 1
OPENING SESSION
FROM NOISE TO NOW: Music’s Past, Present & Future
A conversation with Jacques Attali
Forty years ago, in Noise -The Political Economy of Music, Jacques Attali predicted a world where music would break free from fixed formats, creation would be in everyone’s hands, and sound would forecast social change.
In a rare appearance, Mr. Attali will join Sarah Davis (Downtown Publishing), Cliff Fluet (Eleven Advisory), Martin Clancy (AI:OK) and other voices to trace music’s evolution - from ancient traditions to AI, from vinyl to viral.
Together, they’ll explore shifting economics, the cultural power of music, and the technologies transforming how it’s created, shared, and experienced.
This isn’t just an opening session, it’s the spark that will set the tone for all of MUSIC FRONTIERS.
Expect bold ideas, provocative questions, and a glimpse into the future of sound from one of the most visionary writers and economist of our times
Thursday, September 4
10.30 - 11.30 | Music Frontiers Stage
KEYNOTE
Fan Engagement in 2025
A look at the issues facing artists in 2025 when it comes to connecting with fans, delivering some awkward truths and possible paths forward along the way.
This keynote will address the core problems artists now suffer, and present some clear, actionable advice along with some wider truths we need to be accepting as things change so rapidly around us.
Thursday, September 4
11.35 - 12.05 | Music Frontiers Stage
PANEL
Fans to Fuel:
Building Music-Driven Communities
Dive into the power of micro-communities and how fandoms are reshaping the music business from the inside out.
Learn how artists can create engaging and direct relationships with their fans, and turn superfans into superfuel-driving revenue, reach, and real connections.
Thursday, September 4
12.10 - 13.10 | Music Frontiers Stage
PANEL
Beyond the Royalty Check: Creative Capital for Artists
Sustaining a living from music has become a real challenge. Streaming payouts are slim, advances come with strings attached, and traditional revenue streams no longer offer sustainable support, but a new era of artist financing is taking shape.
We’ll explore innovative funding models for artists to build and sustain their careers.
Thursday, September 4
14.00 - 15.00 | Music Frontiers Stage
PANEL
Play Me Differently: The Rise of Adaptive Music and interactive sonic experiences
What if songs changed based on your mood or movement? Explore how tech can turn music into a two-way experience.
Discover how interactive music that changes in real-time is unlocking new creative frontiers in games, fitness, wellness and other fields of application and what this means for creators.
Thursday, September 4
15.05 - 16.05 | Music Frontiers Stage
PANEL
Voices Amplified: Driving Equality in the Music Industry
Despite progress, the music business still faces deep-rooted inequalities across gender, race, and representation.
This session brings together changemakers, activists, and bold ideas to explore how we can build a more equitable industry. From access to recognition and leadership to diverse lineups, and everything in between.
Thursday, September 4
16.10 - 17.10 | Music Frontiers Stage
PANEL
Beyond the Pill: The Neural Power of Music
This session explores how music is emerging as a powerful therapeutic tool, transforming treatment for pain, anxiety, trauma, and more.
Hear from entrepreneurs and innovators at the intersection of neuroscience, sound design, and healthcare as they redefine wellness and mental health through music and sound.
Thursday, September 4
17.15 - 18.15 | Music Frontiers Stage
ToPiCs & SessiOnS - DAY 2
PANEL
Reinventing the Stage: Innovation in Live Music
This session dives into the innovative tools, creative formats, and forward-thinking strategies redefining how live shows are imagined, produced, and experienced, onstage and beyond.
Friday, September 5
10.30 - 11.30 | Music Frontiers Stage
PANEL
Hacking the Hype: Smarter Music Marketing Today
In our fragmented attention economy, music marketing demands more than just catchy hooks and social media posts.
From trend discovery and micro-targeted campaigns to niche community building, our expert panelists discuss how to cut through the noise in an oversaturated landscape.
Friday, September 5
11.35 - 12.35 | Music Frontiers Stage
KEYNOTE
The Past Is Not A Quiet Place: Finding Inspiration In Obsolete Gear And Lost Techniques
A keynot from HAINBACH
Friday, September 5
13.40 - 14.10 | Music Frontiers Stage
PANEL
Tuned to the Future: Innovation in Music Streaming
As music and video streaming continues to dominate how we listen and consume music, the next wave of innovation is reshaping everything from user experience to artist payouts, discovery, interactivity and quality.
Live or on demand. In this session, we explore new ideas redefining digital streaming for both creators and consumers.
Friday, September 5
14.15 - 15.15 | Music Frontiers Stage
PANEL
Sync or Swim: Creative Music Supervision in the Age of Innovation
From indie gems to blockbuster campaigns, the right song can elevate a scene, define a brand, or spark a viral moment. But behind every perfect sync lies a high-stakes dance between creativity, rights, budgets, and now AI, data, and automation.
In this session, we dive into the evolving world of music licensing and supervision, where innovation is transforming how music is discovered, cleared, and placed.
Friday, September 5
15.20 - 16.20 | Music Frontiers Stage
KEYNOTE
How to not do a Music Startup
A straight-talk guide on what not to do if you want your music startup to survive.
This session breaks it down: chasing problems that don’t exist, unclear monetization, weak storytelling, the wrong teams, or ignoring the audience.
Friday, September 5
16.35 - 17.05 | Music Frontiers Stage
PANEL
Backstage Capital: Who’s Funding Music Innovation
This session brings together investors from diverse backgrounds to explore the challenges, strategies, and emerging opportunities in music innovation.
Get insider insights from visionaries in the investment world who are funding the future of music on what makes a music tech startup fundable and where the smart money is heading next.
Friday, September 5
17.10 - 18.10 | Music Frontiers Stage
PURCHASE
YOUR TICKET
Be part of MUSIC FRONTIERS and get prepared for the next evolution of the music ecosystem.
Grab your ticket to connect with visionary artists, pioneering entrepreneurs, smart researchers and forward-thinking music industry professionals.
This is not your usual music conference. It's a gathering of bright minds from various disciplines who are shaping the future of music.
Gain unparalleled insights and inspire your own visionary journey. Be part of the community!
Act fast – Tickets are limited.
2-Day Pass
ONly 119 Euro
Free Drinks throughout the event included
2 More STaGes
InnOvaTiOn ShOwcAsE
StAgE
A live arena for novel solutions and transformative music tech tools.